Sophie Rimheden - rwb001 (2014)

Racewillbegin

/Electronic pop, Art pop, Post-disco/

Comment: this 2-track issue was the first in the discography of racewillbegin, a Swedish record label. The result overcomes the listener with emotions and perceptual stimuli. More concretely, the tracks called Hold Me, and Wanting are crunchy electronic explorations moving across the line of pop music and post-disco. Furthermore, the artist reveals her ambitious side in these compositions – these ones are fairly attention-getting and enchanting pop examples. Great breaks, melody progressions and charming autotune mixed vocal lines. Despite its synthetic nature the whole is replete with enough oxygen. Get it for you. 

Bauri - rwb004 (2004)

Racewillbegin

/Remix, Electronic pop, Post-rock, Experimental rock, Alternative dance, Synth pop/

Comment: this issue contains a couple of tracks both of them are remixes on their own. The first of them is a Bauri´s remake with the assistance of glitteringly dreamy synthesizers and bouncy sequencing being laid out somewhere in between the dance floor and private pop listening. The other one is Erik Levander`s post-rock-ish insight through low-key guitar chords, vinyl-alike crackle drenched background and some seductive vowel effects. The result is an astonishing bound of an electronic/dance music and experimental rock output. The issue is a part of Racewillbegin, a Swedish record label which had existed in the first half of 00s. 

The Go! Team - Rwb003 (2004)

Racewillbegin

/Indie rock, Alternative pop, Brass pop, Southern rock, Psychedelic rock, Sunshine pop/

Comment: this couple of tracks was issued some months before The Brighton-based (Great Britain) sextet surfaced to the limelight thanks to their highly acclaimed debut album Thunder, Lightning, Strike (Memphis Industries). These 7 minutes used to constitute a solid span for enjoying great guitar music being mixed up with cinematic woodwind drenched motives and suggestive piano chords. However, although they come out of Europe the combo´s sound and aesthetics remind more of the US-based tradition (the so-called Southern rock). One of the songs (Junior Kickstart) would also be  represented on the debut issue. The result is fabulous and hilarious at the same time.     

Tomas Nordström ‎– Untitled (2004)

Racewillbegin

/Electro pop, Alternative dance, Techno pop, Robot pop, Covers, Chiptune, Autotune/

Comment: The Swede Tomas Nordström`s 2-track issue is based on cover versions (Kylie Minogue, and Kelis). Minogue`s Slow is airy and natural thanks to Chill`s sensual yet self-confident vocal delivery. The robot pop meets soul music. This should have reached a hit status. Kelis` Milkshake is a remarkably more autotuned and chip bomb loaded fresco. I like those primitive yet fairly catchy sonic templates beneath the vocal lines delivering a dynamic touch to the whole. In a word, it is a highly commendable issue from the year 2004.