Monday, November 5, 2018

Mart Avi – OtherWorld (2018)




  • Art pop 
  • Post-pop 
  • Alternative
  • Avant-soul 
  • Singer-songwriter 
  • Indie 
  • Avant-pop 
  • Sophisti-pop 
  • Space pop

Comment: Mart Avi is a young Estonian art popster who first got attention with such dance rock combos Badass Yuki, and Stones & Holes approximately 10 years ago. However, some years later he started to foster his solo career with potent albums like After Hours (2013), Humanista (2015), Rogue Wave (2016), and more recently OtherWorld. The last three albums constitute a more logical unit due to those sparkling and triumphant yet uncanny poppy incantations as if travelling across an endless astral meadow. For sure, his music is an other world even if you can find out some parallels with such artists as David Sylvian, David Bowie, Scott Walker, The Blue Nile, and Jarvis Cocker and Pulp`s more introvert yet magical bigger-than-life numbers like Seductive Barry, This Is Hardcore, F.E.E.L.I.N.G C.A.L.L.E.D L.O.V.E, and Weeds II. By the way, I heard a mystical, a bit medieval-tinged Dead Can Dance, and a somber, Treasure-era Cocteau Twins either. In fact, it is normal you can find out some parallels with other artists because an artist`s purpose should not be to fend off previous impulses. It is indispensable to come together with them. The most important question is – how all these influences will result in? Does it add some extra value separately and to previous ones as well? I would like to call a music album as an intersubjective experience. You cannot separate it from the past and from the present. While listening to this 8-track album I was running in a darkening forest and the experience was ennobling and frightening at the same time. The dark blue-tinged wall which surrounded me got saturated with a spirited vibe. Was it evil? Was is friendly? Is it a stupid question (of course, it is)? I did not mention before that Mart Avi has been requested as a guest vocalist for many Estonian underground acts. His baritone-tinged singing used to prevail though it is infused more than before with soulful intakes. Similarly to Ariel Pink you cannot categorize him neither temporally nor stylistically. In fact, it is an exquisite play with their own borders to have them and not having them given that the borders must be to an extent to embrace their own spirit. Superb.
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